Meanwhile, regarding the most-followed people on TikTok alone - many of whom who have formed a content creator collective called the Hype House - those influencers are predominantly white. ![]() She additionally points out that Dubsmash is a place where many cultural movements and trends begin. “It’s interesting that a lot of the young black creators and Dubsmashers have a really deep and sophisticated understanding of why giving credit is important, and the opportunities that can come as a result of giving credit,” Segal tells Yahoo Lifestyle. That belief is echoed by Barrie Segal, Dubsmash’s head of content. Update your settings here to see it.Įssence has been dancing on Dubsmash for two years, where she says there’s an understanding among users when it comes to the importance of giving credit where credit is due. ![]() This content is not available due to your privacy preferences. She has since appeared on The Ellen Degeneres Show. Just two days later, Harmon finally had her big break, performing her dance at the NBA All-Star game and receiving recognition from the likes of Kim Kardashian and Michelle Obama. The troublingly segregated backstory began blowing up last week, when The New York Times published a feature about 14-year-old Georgia native, Jalaiah Harmon, and her creation of the “original Renegade.” This coincided with a tweet from K Camp, the artist behind the song “Lottery,” by which he gave Harmon a shoutout for helping with the success of the song through her viral dance. ![]() That’s because, when it comes to viral dance videos, there seems to be a parallel universe, based largely on race, in which white kids dominate on TikTok while everyone else seems partial to a 2014 app that actually predates TikTok: Dubsmash, a short-form video sharing platform where burgeoning content creators can showcase their talents, mainly in dance and comedy. Still, they've been unable to amass the following of Charli and others on TikTok. ![]() Together, they have nearly 50 million followers on TikTok alone, have become synonymous with viral dances like the Renegade, Holy Moly and Gimme Sum, have performed in public arenas - the most recent being the NBA All-Star game - and have even been signed to United Talent Agency (UTA) and William Morris Endeavor Entertainment (WME), respectively, to work on launching digital content.Įssence Marie and Anayah Rice, meanwhile, are two of the biggest names in their community of dancers on Dubsmash and together have amassed nearly 2 million followers on Instagram. When it comes to social media trends, there’s hardly a kid between the ages of 14 and 24 who hasn’t heard of TikTok superstars Charli D’Amelio and Addison “Rae” Easterling. But a group of black content creators are the unknown faces behind the moves. A group of predominantly white TikTok influencers are getting fame and recognition for performing viral dances on the app.
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